Our Story
Coaching first. Always has been.
Forge Strength Co. opened in 2016 in a converted machine shop on Foundry Row, built on one idea: most gyms sell access to equipment, we coach people to results.
Since 2016
From one squat rack to a full facility
We started with four members, two power racks, and a whiteboard program. Today Forge runs a 12,000 sq ft facility with a dedicated strength floor, conditioning bay, and private coaching rooms — but the whiteboard habit stuck. Every member still gets a written plan, tracked and adjusted by a real coach.
We're independently owned and based in Kansas City. No franchise scripts, no upsell quotas — just a coaching staff that's been with us for years and knows the floor by name.
What We Stand For
Our values on the floor
- 01
Coaching over crowding
We cap class sizes so coaches can actually correct form, not just count reps from across the room.
- 02
Progress you can measure
Every member's numbers are logged — loads, sets, conditioning times — so "getting better" is a fact, not a feeling.
- 03
No gimmick programming
We build on proven strength and conditioning principles, adjusted to your recovery, not a 30-day fitness trend.
- 04
A floor that shows up for you
Community isn't a slogan here — it's coaches who notice when you miss two sessions and check in.
Meet the Team
Coached by people who train too
Every coach on staff is nationally certified and still programs their own training — you're never coached by someone who's stopped lifting.
Come see the floor for yourself.
Book a free consultation and tour — no membership pressure, just a look at how we coach.
Book a Free Consultation